Safeway Supermarket

We are a one-stop shopping center for all your household needs and more.

Safeway Supermarket is a private Company founded in Ethiopia. The primary business activity of the Company is supermarket, fast food and grocery products. The Company is related to numbers of international suppliers and brands. The Company, Safeway Supermarket was conceived to exploit and leverage on the opportunities provided by the high demand for best supermarket service.

In realizing the need of Ethiopian shoppers to enjoy best quality, proximity and price in retail stores, the founders of Safeway Supermarket sought out the best global partners to bring world class methodology and technology to drive the retailing capability and employment in Ethiopia. Hence, Safeway plans to open as many as 100 stores across Ethiopia in the coming years with some offering 24hrs shopping experience.

We strongly feel you will be persuaded to give us that rare opportunity to give you a "wow experience" because of the following simple reasons: We make our customers feel they are truly dealing with their friends, we consistently deliver best and high quality products like none other, we offer extremely competitive prices such that we are hard to beat, excellence and customer-centric services are guaranteed always and we always go the extra mile to make sure our clients are satisfied.

Safeway´s mission is to offer shoppers quality at best prices, to which end the company is inspired and abides by the following core business principles: efficiency, initiative, respect, teamwork and customer focus. Our values provide the guidance for behaving responsibly at all times and taking decisions informed by business ethics in order to deliver our mission of enabling shoppers to buy quality products at best prices across our network of stores. Moreover, we provide our business ethics blueprint to all the people, organizations and institutions we work with so that they are familiar with what drives us.

Our Vision is to make a real and big difference in food retail and supermarket industry, in importing wide range of products with good quality, affordable prize and distributing to local market and to significantly contribute to Ethiopia´s Economy in exporting byproducts.